The Skinny on Radio Advertising|
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.
Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first.
Fifteen Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today.
What Do Your Ads Say?
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program. Everything.
Seven Tips for Better Ads
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.